5 Things You Can Do to Get a Little Marketing Inspiration

Marketing isn’t easy. Sometimes it’s the simplest concept that gets the most traction and other times, we need to have our most creative thinking hats on in order to achieve the results we’re after. Ever notice that oftentimes your most ingenious ideas come to you when you’re NOT actively thinking about the project? Maybe it’s that all-powerful period of incubation that allows the free flow of incredible ideas. Or perhaps it’s your extrication from the very topic that you must develop an idea for. Whatever it is, we can learn a lot from this phenomenon and even use it to our advantage. The next time you need a little marketing inspiration, try these suggestions. Step AWAY from your computer. Instead of sitting at your desk frustratingly staring at the blank page in front of you, get up. Walk away. Take a quick stroll around the office, or if you work…    Continue Reading »

A Few of My Favourite Marketing Quotes

There’s something special about a quote. Just a few words strung together that make perfect sense and that make a powerful point – succinctly and beautifully. Getting advice just isn’t quite the same, is it? So, this month, I’ve put together a collection of a few marketing related quotes that hopefully inspire you to recalibrate and refocus.   Marketing is a contest for people's attention. - - Seth Godin When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight. - - Guy Kawasaki Bring the best of your authentic self to every opportunity. - - John Jantsch People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust. - - Malorie Lucich Instead of one-way interruption, web marketing is…    Continue Reading »

What the Culinary Masters Can Teach Us About Content Writing

Food is at the core of every culinary masterpiece the same way content is at the core of every marketing masterpiece. Without food, chefs cannot create delectable dishes and without content, marketers cannot develop engaging materials that entice customers to buy. From the core of every masterpiece stems creativity, vision…and ultimately, results. So What Can We Learn from the Culinary Masters? A culinary genius knows that although the food he is about to work with is at the core of the masterpiece he is creating, he also knows that it is only one small part of the whole. The way the food is received has a lot to do with how it is presented. Here’s where it gets interesting. Picture this. You don’t like seafood. You’re out for dinner at a prestigious restaurant whose head chef is a well-known name in the industry. Your partner orders a scallop dish and…    Continue Reading »

Writing For Your Target Market

Writing that Fits Writing for marketing purposes is much different from writing for narrative, story-telling purposes. A novelist creates specific characters and then skillfully tells the story, paying little attention to the audience for whom this work is intended. Their age, occupation, gender and personal interests have little to do with the personalities of the characters or the plot development of the book. This is the gamble narrative writers take. Years of effort may result in a fury of interest as in the Da Vinci Code or the so-called Fifty Shades Trilogy, both of which sold over sixty million copies, or they result in ... well not to put too fine a point on it ... nothing! Marketing Copy in the World of Business The type of writing we do to market very specific products and services to very specific people, is exactly the opposite. Here, the target market and…    Continue Reading »

The Importance of Good Business Communications

Part of what makes a company successful is the development and enforcement of good communication. Show potential clients you have the talent, products and services they need, show your employees you know how to run a business, and show fellow associates that you are a credible company in your industry. When you gain the confidence of prospects, associates and team members, you position your business for greater success. Marketing Your Business and Selling Your Brand Think of how your communications represent your business. Your promotional advertisements, brand names and images, websites, brochures, media kits, marketing letters and loyalty programs – they all send multi-layered messages. Consider the message from the point of view of the recipient. Is it impressive? Motivating? Informational? As you develop effective marketing communications, keep the following tips in mind: Tailor the content to your target audience. Make sure your sales copy captures interest and compels action.…    Continue Reading »

Can You Articulate Your Business in One Sentence?

“What do you do?” “What kind of business do you run?” Think of how you would answer these questions. Would your answer be simple, straightforward and concise? Or do you think you might ramble on for a few minutes because there’s so much to say? Focus in Your Response Means Focus in Your Business The way in which you describe and explain your company to a complete stranger is a direct reflection on the focus and direction you have in your business. Putting pen to paper is much more difficult than casually describing your business to another person in a social situation. The better you can articulate your business in just a few words, the better able you are to create marketing materials that effectively depict what you do and engage your target market. The Bird’s Eye View Take a snapshot of your business from a bird’s eye view. What…    Continue Reading »

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