What Is It?

This is the first question I ask myself before I start to write and it’s the first important element to define in your copy.  We need to tell your customers exactly who you are and what you do in an exciting and engaging way and I’m a Toronto content marketer who relishes in the challenge.

Why Does It Matter?

This is the second, most important – and often missed – piece of the puzzle. Sure, you can write about your business until you have a thousand words on your web page and not a single visitor left in sight but if you do, you’ve missed the key … why does this information matter?

In other words, what’s in it for your customers? Why do they need to pick up the phone, subscribe to your newsletter or click the submit button on the order form?

Before a project even begins, I’m a copywriter in Toronto who’s already thinking this way and who knows exactly what questions to ask in order to extract every last bit of information I need to communicate this all-important concept to your audience.

Focus

Identify exactly what you want your customers to take away from the content they read. Whether it’s copywriting for a video script, website, article or press release, there is always an objective. And defining it is critical.

You see, I’m a Toronto copywriter who believes that it is this very message – this “takeaway” – that shapes the copy. Think about it. If, as I write, your takeaway message is in my mind, nestled in super snug, the words I use will portray it – it will, inevitably, be communicated.

Consistency

Imagine the Nike Swoosh was a different shape every time you saw it? Or Coca Cola wrote its’ name a different way on every pop can? Branding would be lost.

The same applies to your content marketing. Imagine how much more effective it is when your customers read copy that has a consistent voice across all platforms? They associate that style and tone with your company and regardless of whether it’s conscious or subconscious, this works wonders for your brand awareness and corporate messaging.

I’m a copywriter in Toronto who likes to build long-term relationships with my clients because this is where I believe I’m able to provide the most value. Through calculated research, attentive listening and intuitive creativity, I’m a writer you can rely on to communicate your message bang on!

A Little Background

I graduated with a Marketing and Business Management degree from the University of Western Ontario.  After beginning my professional career in a sales position, I found myself in a business development role where I wrote and created marketing packages that were designed to drum up more business and build lasting partnerships.  A little over a year later, I honed in on my true passion and became a full time copywriter for a large telecommunications company where I was involved in a number of marketing campaigns. And it was here where I realized that my true dream was to start my very own copywriting business.

I’m a Dream Follower

For many months I worked diligently to grow Striking Content in the evenings and on weekends. I promised myself that I wouldn’t leave my full time job until I became so ridiculously busy with new clients of my own that it was downright impossible to do both.

That’s exactly what happened. And the rest is history.

Fast Forward to Today

Today, Striking Content is much more than a business I run – it’s where I pursue my passion and find fulfillment.  I wake up genuinely excited to work!  How many people can actually say that?  I look forward to the day’s phone conferences, brainstorming sessions, writing projects – even accounting!  Okay, I went too far.  Maybe not accounting.  Every single day (yes, even most weekends), I set up shop in my bright red office – and I mean bright red!  As my fingers drum away assertively on my ergonomic keyboard, creativity flows yet again.  And I love every minute of it.

Writing Services

View My Work

Every freelance writer is different. We each have our own talents, capabilities, styles and specialties. Business is business, but writing is a very personal aspect of your marketing plan and you need to feel good about who you decide to work with. What better way to evaluate whether or not I’m the best Toronto copywriter for your company than to browse through some of my work?

Striking Content Blog & Vlog

Contact Me

I welcome all inquiries, comments and feedback. Contact me by phone, email or fax and I will be in touch with you shortly. Stay connected with Striking Content through the major social media outlets.

1 (866) 960-9112

1 (800) 957-1412

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