What I like most about writing video scripts is seeing my words come to life in visually appealing and powerful ways for the benefit of end users.
Every video begins with a script
That script might be in the form of closed captioning or subtitling, where viewers see the text on the screen. Or, your video script might be narrated by one or more characters. There are numerous ways to bring any promotional video to life – and the first step is always the written script.
Why create a video?
While I refuse to believe that “no one reads content anymore”, it is undoubtedly true that we’ve molded into a more visual marketing world. A well-written and well-produced video can:
- Educate your audience
- Increase customer engagement
- Boost search engine rankings
- Be repurposed and reused in many different ways
- Reach people through an additional and popular medium
How I work
Before any writing takes place, I conduct a detailed phone or video conference with you. Here’s where I gather all the information I need in order to take your ideas from concept to finished product.
I brainstorm with you about potential video styles, themes and directions. From here, I write the video script and submit the draft for your review.
We work collaboratively together to revise and polish the script so it’s ready for submission to your videographer and producer.
Writing a compelling video script
Even though a video is visual, it is often the words spoken or written on the screen that make us feel something significant. And this is the job of the Toronto video script writer you hire. Here’s what I focus on when I write:
Tell a story
Every video has a story. Whether we’re explaining how a product works, educating the audience on a medical condition, showing the current phase of a construction project or talking about the core values behind a company, it’s a story. And it needs to be a page-turner.
Take viewers on a journey
Short sentences and frames of thought work best. It makes for an easy-to-digest, punchy and memorable video script. Bit by bit, piece by piece, it’s a journey we’re taking viewers on, until they ultimately arrive at the key takeaway.
Words need to be powerful. Carefully crafted and strung together beautifully, a solid video script has a way of making people feel a certain way. Ideally, those emotions are meaningful enough for them to take the next step.
Stay true to your brand
Every great brand has a voice. Maybe that voice is punchy and edgy, or perhaps it’s soft and empathetic. Whatever it is, be sure it’s consistently portrayed throughout your video so all your marketing mediums go together seamlessly.
Ask for the action
This is easy to overlook. Nice story, nice video…then what? What do you want your audience to do next? The more explicit you can make the next step, the better. Don’t make people guess or think about it. Tell them what you want them to do, and then, simply ask for it.
Once you have a great marketing video backed by emphatic visuals and an engaging script, it’s time to disseminate.
- Be sure it’s in a relevant spot on your website.
- Put it up on your YouTube channel.
- Post it to social media.
- Embed a link to it in your digital marketing PDFs.
- Include it at the end of your emails or create an email
campaign around it.
Think far and wide for maximum reach and impactful results.
Have a look
Read a few of my video scripts
A direct and engaging video script written to sell videography services. Read More
Emergency Healthcare Network
A video script written to paint a clear picture of what emergency departments really look like, and why they need funding to improve patient care.Read More
Institutional Mortgage Lender
A collaborative and corporate video script for a financial lender.Read More
When I take on video script projects, I enjoy developing clear and concise copy with a powerful twist that sticks in people’s minds. Stories, concepts and key ideas come to life in uniquely written and visual ways.