Some of you might be thinking, “Why do I need to add new content to my site? I like the way it is now.” Well, I’m sorry to say that gone are the days of posting website content on your base pages, sitting back and saying with great pride “Ta-da! I’m done”.
Today, websites are never done – the good ones, that is. They are constantly revisited, revised and re-updated with fresh, engaging and exciting content for the rest of us to enjoy.
What does Google want?
Google wants much more than a few keywords sprinkled throughout the copy you wrote for your website 5 years ago. The all-powerful search engine wants to see that you’re invested in our online real estate, that you’re committed to your business and that you’re constantly adding to your web-based masterpiece.
Here’s a quick summary of what Google is looking for when it comes to content:
- Unique, original and different content
- The continual addition of fresh content on an ongoing basis (consistency is key, so even if it’s only twice a year, keep at it)
- Content in different forms (for example, text, video and infographics)
Social media should be in every business’s marketing mix.
Search engines also want you to have a social media presence. The tricky part is finding your voice, generating buzz and adding real value. If you’re like most business owners, you struggle in this area. You might not see a point in constantly posting and you are skeptical of whether or not your efforts will result in new business.
What if I told you that there might be more to it than tweeting about a video that a million others have commented on before you? Or posting a link on Facebook that you think – or rather hope – will interest your target audience?
Get the best of both worlds.
What if you could add fresh content to your website AND participate in social media simultaneously?
Here’s where a good copywriter comes into play – a modern-day, online marketing savvy, social copywriter.
Get double the benefit with a single marketing initiative.
Hire a writer to:
- Create interesting articles or blogs that relate to your business, but more importantly, that engage your audience
- Post those articles or blogs on your website (either in an article area or blog)
- Write short taglines or snippets and post them on social media sites, directing visitors to the articles and blogs on your website
See what you’ve accomplished here?
You’ve created a system where fresh content is added to your website on a regular basis and you decide whether that’s once a week, once a month or once a quarter. Then you use this fresh content to write meaningful posts on social media outlets, directing followers to the associated articles or blogs on your website. Now you’re directing more traffic to your site and you’re giving followers something of value to read.
A win-win, don’t you agree?