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What EVER Will We Do Without Our Keyword Search Statistics?

We will adapt. We will see that maybe this is a move in the right direction from Google. We will realize that there is more to online success than shoving keywords into our content. What am I talking about? I’m talking about Google’s fairly recent, although not entirely surprising, move to encrypt all keyword search statistics (except for clicks on paid ads). Simply put, this means as online marketers who once relied heavily on Google Analytics or other analytics tools to supply us with all the organic keyword search terms that web users typed in to land on our websites, we now need to shift our focus. Why the Change? This is a tricky question. Google states that it made the decision in order to provide its users with greater online privacy. Some SEO gurus and online marketing mavens have voiced their opinions, speculating that Google made the move to…    Continue Reading »

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