Over the years, consumers have been overwhelmed and smothered with forceful, arrogant and relentless sales techniques. There has never been a second thought as to what value a product or service truly provides because it never mattered…until NOW.
The wave of social websites and social marketing has given consumers the ability to reach far beyond the advice of a sales rep to go to the most honest and unbiased opinions: those of their fellow consumers!
It’s time to communicate differently…more effectively. We are all consumers in one light or another. We all want to communicate with other real people – people similar to ourselves. Sales and marketing tactics require authenticity and honesty.
As an intuitive Toronto freelance writer with a strong background in marketing, I write for the new millennium. I write for the new future of business communication. My words educate, but interestingly; they speak, but engagingly; and they sell, but subtly. I will write in such a way that your customers will be informed, entertained and enticed.
People love to feel as though they have made a decision on their own. Effective writing gives potential customers the information they need…to make the decision they WANT.
A Strong Grip
What is effective writing? What is the characteristic common to all writing that has a strong grip on its readers? It is writing that entices you to continue reading. The end of one sentence lures your eyes to the next, and the next…and the next.
With hoards of marketers all competing for the same consumers, you must find a way to push your way through the crowd. Many businesses underestimate the importance of professional writing. Use this to your advantage. Enhance all forms of written communications from your company and leave your competitors in the dust. Be the business who understands the importance of professional and effective corporate communications.
Understanding Your Consumers
My unique understanding of consumers and their buying behaviours allows me to produce writing which truly speaks to its recipients. My intuitive nature and background in psychology bring useful skills to the writing table. Marketing and writing go hand in hand, and one cannot exist without the other. Striking Content is the Toronto marketing and copywriting service your business needs.
Through collaborative consultations and careful research, I will discover what your consumers really want to hear; their key behaviours; how they make purchase decisions; what matters to them; and most importantly, what it is they need that your business can provide.
Objective and Focus
Your objective is one of the most important elements to be defined. Whether you require content writing for your website, for an article, press release, or magazine advertisement, there is always an objective. What are you trying to achieve? What action do you want your readers to take?
By personally speaking with you and taking the time to know your business, I will help you define a clear and concise objective for every piece of writing.
As your Toronto writer and marketing consultant, I will take all necessary steps to ensure that my writing suits your purpose and achieves your goals successfully, precisely and expertly.
Every great piece of writing has a clear and underlying focus. I will work together with you to unravel and establish your very own focus in the message to be written, whether it be for a direct mail piece, a radio clip, a blog post or a brochure. Focussed writing is effective, direct and vibrant and it will keep your recipients reading until there are no words left on the page.
Core Mission
Your corporate mission and future vision go hand in hand with the focus you establish only both elements reside much deeper within the writing. Your corporate mission is something that must be present in all forms of communication surrounding your business.
Knowing and understanding your company’s core vision allows me to write exclusively for your business. Should you lack such a defined vision thus far in your entrepreneurship, I will bring my marketing experience to the table to help you establish a corporate mission that will strengthen and amplify the effectiveness of all writing projects I undertake for your company.
