In any endeavour, I believe it is essential that I bring something different to the experience, something unique and something to be valued. There are countless freelance copywriters to choose from, and I am well aware that as you read this, you are asking yourself: Why should I pick Katie McDonald?
Experience
I have a degree in Marketing Business Management and Organizational Studies from the University of Western Ontario. My professional work experience has encompassed marketing, sales, copywriting and corporate communications within the following industries: mortgages, investments, and finance; event planning; senior services; telecommunications; printing; transportation and construction; environmental technology; internet marketing and multimedia services.
I have written sales-boosting copy for print advertisements, online advertisements, radio ads, websites, brochures and flyers. I have shaped companies’ new product launches with enticing slogans and eye-catching headlines. I have increased website traffic and conversions through formulated email campaign copy and direct marketing tactics. I have improved website rankings in the search engines by creating original, keyword-rich content on web pages, as well as in title tags and description tags. Through my effective copywriting and design guidelines in marketing packages, I have increased revenues and improved overall corporate identities.
Each project I accept is given the same level of work ethic, skill and determination to achieve the desired result.
Feel free to view my online portfolio. Keep in mind this is only a small sample of my repertoire, and additional writing pieces are available upon your request.
Passion
Have you ever noticed that some writing is drab and boring, and you find yourself unable to keep your eyes on the page, and yet other writing pieces are intriguing, interesting and you find your eyes racing to the words ahead? This is the difference between passionate writing, and…just writing.
If you never make a better decision for you and your business, make the decision to hire a copywriter with passion. Passionate writers produce effective, accurate and engaging content because it is what they love to do. As a freelance copywriter in Toronto, I am passionate about my work and determined to make it a success. Self motivation drives me more than any outside force ever could. I take great pride in each writing project with which I am involved. I will only produce work of the highest quality, and I will not label a project as complete until I have exceeded all of your expectations. The way I see it, it is my job to help you succeed.
Specialization
Writing is my specialty. My background in business, marketing, sales and psychology allows me to excel in a wide range of writing mediums. A key advantage that comes with hiring a specialized freelance copywriter is that writing is the focus and the exclusive service offered. Be wary of companies trying to do too many things.
For example, many businesses involved in internet marketing will offer numerous services including web design, programming, e-commerce, search engine optimization, corporate identity packages, animation and even copywriting! You need to ask yourself: What level of quality can I expect from each of these services? How superior can the copywriting possibly be, when there are so many additional services provided by the company?
As a freelance writer, my passion, focus and energy go into my writing. I am constantly educating myself, and improving my skills. It is a continuous process. My strong focus in one area of expertise allows me to excel in my work and deliver superior quality writing to you and your company.
Attentive Listening
In order to be a successful writer, one must also be an excellent listener. When it comes to writing for entrepreneurs, businesses and large corporations, if one does not have the ability to listen to specific requirements and objectives, the writing produced will not be effective. I have acknowledged and embraced this fact. Listening is a key part of the way in which I operate my writing business. Until I have made you happy as my client, my job is incomplete.
I will give you my full attention and will listen carefully to your exact requirements. My task is the creation of excellent quality writing to meet your objectives and accomplish your goals. Listening to your instructions will give me the ability to write effectively and ultimately exceed your expectations.
A Thirst to Learn
Part of what makes an extraordinary writer, is a thirst to learn and to expand one’s knowledge base. As a freelance copywriter, one of the aspects I enjoy most is having the opportunity to meet new people and learn about their unique businesses. Each company is unique and has something special to offer. It is part of my job, as your professional copywriter, to write words that will convey your company’s strongest points to potential customers.
I will take as much time as needed to learn about your industry, your products, your services, and your business model. I will go over and above, because knowing a great deal about your business will help me craft the best writing for you.
Writing for any business must be precise and accurate. In some cases, just a few words in the wrong places can change the meaning of your message entirely. As your freelance writer, first and foremost it is important for me to know your industry. What makes a company successful within your industry? What are consumers looking for? What style of writing will have the greatest impact?
In addition to consultations with you, I will conduct my own thorough analysis and research. I will educate myself in your field of work so that I will be able to write you the most emphatic copy in a style that will be best received by your clientele.
I am a professional freelance copywriter in Toronto with fervour for all styles of writing. Even though I am based in Toronto, I work with clients all over the world. I will produce effective, enticing and powerful content. I work quickly, diligently and with great attention to detail. My writing is direct and concise. I will deliver your message loud and clear, with precision, creativity and impact.
