About Toronto Copywriter, Katie McDonald

No matter the project or the task put before me, I believe it is essential that I bring individuality, distinctiveness and value to the experience. In a sea of countless copywriters to choose from, I have no doubt that as you read this, you are asking yourself: Why should I pick Katie McDonald?

Experience

I have a degree in Marketing and Business Management from the University of Western Ontario. My professional work experience includes marketing, copywriting, sales and corporate communications in a number of industries.

My writing experience has given me the opportunity to:

Feel free to view my online portfolio. Keep in mind this is only a small sample of my work and additional writing pieces are available upon your request.

Passion

Have you ever noticed that some writing is so monotonous that you find yourself unable to focus and yet other copy is so intriguing that your eyes can't help but race to the words ahead? This is the difference between passionate writing, and…just writing.

If you never make a better decision for your business, make the decision to hire a copywriter with passion. Passionate writers produce relevant, accurate and engaging content because it is what we love to do. As a freelance copywriter in Toronto, I am passionate about my work and I am determined to produce quality. Self motivation drives me more than any outside force and I take great pride in each writing project with which I am involved. As your writer, I am your voice and for this reason, I do not label a project "complete" until I am satisfied with the copy and your expectations have been met. The way I see it, it is my job to help you succeed.

Specialization

Although I have a team of designers and developers behind me, my sole focus is copywriting. When you hire me to write your copy, you have the peace of mind knowing that the person you communicate with is your writer. Although I am able to offer my clients complete marketing packages if they prefer to have a single point of contact for their project, in no way am I attempting to be the jack-of-all-trades. I am your copywriter. I communicate with you directly, I conduct the necessary research and I formulate the words that will later come to market your business.

Attentive Listening

In order to be a successful writer, one must also be an excellent listener. When it comes to writing for entrepreneurs, businesses and large corporations, if one does not have the ability to listen to specific requirements and objectives, the writing produced will not match the desired result. Listening is a critical step in my process.

Large or small, long term or short, I give you my full attention and listen carefully to your project requirements. My task is to formulate the right words to meet your objectives and accomplish your goals. Listening to your instructions and learning about the ins and outs of your business are two actions that give me the ability to transfer what's in your mind to what's on paper.

A Thirst to Learn

Part of what makes an extraordinary writer is a thirst to learn and to expand one's knowledge. As a freelance copywriter, one of the aspects I enjoy most is having the opportunity to meet new people and learn about their businesses. Each company is unique and has something special to offer. It is my job, as your copywriter, to write words that convey your company's strongest points to potential customers.

I take the time necessary to learn about your industry, products, services, and business model, and most importantly, I identify your key competitive advantages. I only begin writing once I have a solid understanding of your company and your industry, because the more I know the better I write.

Diligent Research

Writing for a business calls for precision and accuracy. In many cases, even just a few words in the wrong place can change the meaning of your message entirely. As your freelance writer, I consider it my duty to know and understand your industry.

  • What makes your company successful?
  • What are your consumers looking for?
  • What are your clients' pain points?
  • What style of writing will have the greatest impact on potential customers?

Before pen meets paper, we have a detailed consultation. Following our conversation, I conduct the necessary industry research independently. I educate myself within your line of work so that I am able to write intelligent and relevant copy that resonates with your clientele.

Flexible Style

Throughout the duration of a project I show work ethic, focus and commitment. My comprehensive preparation process allows me to gain insight into the task at hand in order to achieve the desired result.

As a freelance copywriter in Toronto I do have an individual writing style, but I also have the capability to adapt, transform and alter the words I write to suit your style. Your business has a personality which is why I write copy to reflect your corporate image and communicate the right core message.